MOB, short for German “Mode ohne Barrieren,” literally means: “fashion without barriers”. This means that MOB thinks fashion and disability together right from the start and fosters innovative implementation strategies in product development, advertising, sales, and customer care. ↓
MOB therefore joins forces with young fashion labels.
The goal: functionality and aesthetics at the cutting edge.
MOB puts an end to the one-sided emphasis on medical aspects and the sole focus on solving technical problems. Adaptive clothing is just as much a question of fashions and styles, biographies and professions, cultures and attitudes. ↓
FASHION VICTIMS, watch out!
IT’S TIME FOR SOME FASHION TROUBLE
MOB, that’s Josefine Thom and Johann Gsöllpointner
Johann Gsöllpointner: Our goal is to roll up the international market for adaptive clothing with young fashion labels.
Josefine Thom: Adaptive clothing currently available on the market comes primarily from the clinical and technical sectors. The one-sided limitation to technical functionality and the “functional aesthetics” associated with it paradoxically hinders the inclusion of people with disabilities, as they are reduced to a one-dimensional “disability”. MOB addresses this form of aesthetic discrimination with practical and fashion-oriented apparel – as part of a new vision of diverse adaptive lifestyles.